RodoTSMS Brand Identity

As the lead designer for this project, I developed the visual identity for RodoTSMS, a company in the transportation and logistics sector founded in early 2023. Operating between Brazil’s Southeast and Northeast regions, the brand needed to convey agility, reliability, and strength, key traits in the logistics industry.

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The project began with a clear request: the use of blue and red, colors traditionally associated with safety, dynamism, and energy. The identity was built around solid shapes and a clean, modern design aligned with the brand’s vision.

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The main symbol is based on the letter "R", designed to serve both as the brand's initial and as a dynamic icon representing motion and direction. Its bold form reinforces the idea of flow and connectivity, pillars of RodoTSMS's logistics approach.

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The chosen typography follows a robust and contemporary style, ensuring legibility and strong presence. The combination of visual elements and the color palette results in a strong, versatile identity that aligns with the company’s positioning.

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The final outcome is a brand that communicates efficiency, modernity, and trust, connecting regions and delivering more than logistics: delivering presence.