Dra. Clarissa Archanjo Brand Identity
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As the lead designer for this project, I developed the visual identity for a brand focused on pediatrics and pediatric palliative care, with the goal of genuinely expressing the values of empathy, listening, and compassion that define this deeply human field of medicine.
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The visual concept was built around three key elements: simple shapes, soft colors, and warm, thoughtful typography. The combination of these elements creates a caring atmosphere, conveying a sense of lightness while maintaining credibility. The pastel color palette was carefully chosen to evoke trust and emotional connection from the very first impression.
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The typography, with its organic and fluid lines, represents active listening and the gentle flow of care processes, both essential in the world of pediatric healthcare. It supports communication that is approachable, comforting, and respectful.
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Every detail of this project was intentionally designed to reflect an identity rooted in humanity, delicacy, and presence. A brand created to emotionally connect with those who matter most: the patients and their families.
Copyright 2024 by Júlia Nardin
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Images, Júlia Nardin
Editing and Publishing, Júlia Nardin
Design and Layout, Júlia Nardin
COPYRIGHT All rights reserved. No part of this publication may be copied, reproduced, assigned, or shared in any form without the prior written consent of Júlia Nardin
The project uses Kamerik 105 Bold for titles, customized to give the brand a unique character, ensuring prominence through a modern and confident design. The Poppins family is used for subtitles and supporting elements, bringing softness and warmth with its rounded shapes. STIX Two Text Bold is used as an accent typeface, offering contrast while adding a touch of classic sophistication.
The combination of typefaces reflects modernity, professionalism, and warmth, aligning perfectly with the core values of pediatrics.
